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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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Organization of Barum Czech Rally Zlín 2016
Dobeš, Michal ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Organization of sports event Barum Czech Rally 2016 Targets: The main goal of this thesis is to analyze the daily management of the sports event Barum Czech Rally Zlín 2016 and consequently to find main inadequacies and deficits in organization of this event. In accordance with this findings I will suggest specific changes for improvement and efficiency of the overall concept and daily organization activities for Barum Czech Rally Zlín 2017 and following seasons. Methods of research: In this thesis there are used these methods of research: Case study, document analysis, participating observations, semi-structured interview. Results: The thesis results in set of proposals, suggestions and measures for following seasons of mentioned event based on its SWOT analysis findings. Key words: Motor sports, Rally, Race, Management of sports event, SWOT analysis.
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Project of the sport event OVB Cup Praha 2013 management
Fried, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Project of the sport event OVB Cup Praha 2013 management Objectives: The main objective is to create a project of management and marketing of the sport event OVB Cup Praha 2013. Methods: I chose these methods: participative observation, interview with the use of instructions, brainstorming method, competitor's analysis and SWOT analysis. Results: This thesis should result into a project that should enable the complete organization of the sport event OVB Cup Praha 2013. Generally, it will outline procedures that are needed to be undergone when organizing an sport event. Key words: futsal, sport event, sport event management, marketing, sponsorship
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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